Marketing is only an expense when it’s done incorrectly

Most businesses put 90% of their time into distribution of their products & services and only 10% into marketing. You MUST market if your going to make money and keep your business alive. Most accountants will show you that marketing & advertising falls into the expense side of your business, and I know it feels that way when your writing the checks. Yet, marketing is your BEST investment.

Think about it this way. If you were to run a $1,000 advertisement that returned you $2,000 in profit in a matter of weeks, then you’d be doubling your money. And what’s more, you can run that ad as many times as you like because it never cost you anything; it always makes you money! Sounds like a great investment to us. Marketing is only an expense when it’s done incorrectly.

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