How to Run an Email Marketing Campaign

One of the least expensive, yet effective ways for local businesses to reach their target audience is through email marketing. When compared to radio, TV, and print advertising, the cost for sending out emails is very minimal.Not only that, but email marketing is quick and easy.

The only things you need to send an email is a computer and an internet connection. With a few short clicks, your entire targeted email list will receive your message.

Sounds easy, right? Well for many small business owners, email itself is still a mystery. However, they are struggling to figure out just how they should be using this powerful tool to grow their sales and profits.

Here are some tips to help you run an effective email marketing campaign:

1. Build a List!

Building a list of email subscribers is the most important step in the process. However, it can be a huge hurdle for some small business owners. One way to build a list of email subscribers is to simply ask your current customers to sign up to your email list. You can also put an email opt-in form on your website to capture your visitor’s email addresses. Imagine how much you can increase sales by capturing their email addresses so you can follow-up with them.

The key in getting someone to leave their email address is to offer them something in exchange for it such as a coupon offer or even a free report related to your industry that they would find useful. Think you’ll have to be stuck at your computer sending out emails? You wont because there are many different email auto-responder systems out there that you can use to make the bulk emailing process extremely fast and simple. Our marketing automation system will do all of this for you on auto pilot!

2. Decide on an Objective for Your Email Campaign

What is your overall goal for sending out emails to your list? First, determine who your target audience is and then decide what you want to relay to them via email. Do you want to send promotions and coupons to drive repeat business? Do you want to notify them about new products and services to increase sales? Do you want to send them useful tips related to your industry to help build your trust and credibility?

Or maybe you want to do all of this. The important thing is that you take some time to really think about your objectives and prepare the content well ahead of time in order for your campaigns to run smoothly. Be sure to write your emails in a professional manner with strong sales copy that will convert your readers into customers.

3. Send Emails Consistently, but Don’t Overdo It.

Once you have started to build a list and decided on an objective for your email marketing campaign, its time to build a strong, on-going relationship with your list. This is crucial to getting repeat sales and referrals. Building a relationship with your email list usually involves sending out occasional promotions as well as providing them with valuable information in regards to your industry such as tips or advice. There has to be a fine balance because if you hit your list with constant promotions, they could become annoyed and opt-out.

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About Jim Slaton


Jim Slaton is the CEO of Main Street Marketing, a digital marketing agency that specializes in marketing automation. He is a digital marketing expert with extensive experience consulting in marketing automation, inbound-marketing and advanced marketing solutions focused on converting engagement into customer acquisition. Jim is a high energy speaker with an action packed life that is over flowing with valuable experiences to share with you and your company. Jim was a parachute stuntman with over 10,000 parachute jumps and the 2004 US National Champion of Parachuting. He was an Airborne Ranger in the US Army Special Operations and graduated from some of the military's toughest schools.

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